Engineer by training.
Marketer by trade.
Builder by habit.
Bio
I published a computer vision paper (ICSPVCE 2019) before writing a marketing plan, then shifted focus to how people decide to trust companies with their money.
My path covered SEO consulting in Mumbai for insurance and D2C brands, building an agency's digital arm from scratch, and leading digital acquisition at a wealth management firm — $2.5M budget, five-person team, three agency partnerships, board-level reporting.
Current focus: making brands the answer AI assistants provide — measured by third parties, ahead of much larger competitors. Open to growth-stage roles.
I also build software (OurSplit), train six days a week, and live with a Staffordshire terrier named Ginger, who reviews none of my landing pages.
Career
2015–2019
- B.Tech, Electronics & Communication — Delhi Technological University
- Published researcher — Computer vision · ICSPVCE 2019
- Head of PR & Media — TEDxDTU, New Delhi
2019–2021
- Digital Marketing Analyst — Growisto, Mumbai · Turtlemint, Freakins
- Account Executive → Growth Specialist — Miracle Design · built the digital practice
2021–2024
- SEO & Content Marketing Manager — The Family Office
- Platform Deployment (secondment) — Petiole Asset Management, Zurich · 2022
- DR 7 to #1 AI-search visibility. Lead cost −90%.
2024–Present
- Deputy Director, Digital Marketing & Acquisition — The Family Office
- $2.5M annual budget. Board-level reporting. Five-person team.
- Shipping OurSplit — solo full-stack build, live trial.
Recommendations
"Joel's ability to effectively manage the content team across geographies, jurisdictions, and languages showcases his strong leadership skills and his capacity to deliver results in complex, multi-stakeholder environments."
Mathias Peter Niederhauser
Managing Director · Petiole Asset Management AG
"He has helped set up the organic search roadmap, developed methodologies and process for the marketing team — an incredibly structured thinker who makes complex work legible."
Fatima Ghareeb
Digital Marketing · Performance, Analytics & CRO
"Hands-on, takes ownership, and is extremely dependable. Very knowledgeable about SEO and developing educational content that actually moves the needle."
Maissa Moussa
Senior Demand Generation Leader · Revenue Marketing & ABM
"Joel was quick to learn and execute performance marketing, opening up new channels of offerings for the agency. A genuine builder."
Mansi Phadke Kamath
Director, Client Services
"Regardless of whether it was audits, competition analysis or anything in between, Joel has always delivered immense value and done so with genuine care for the outcome."
Jamie Aparicio
Global Marketing & Digital Growth Leader
"Reliable and dependable to drive tasks towards completion with uncompromising quality — agile and curious. One of the clearest thinkers I've worked alongside."
Abhishek Sagar
Performance Marketing · Adidas
"It was impressive to observe his knowledge of the brand, which allowed him to manage client expectations single-handedly — a rare combination of strategic and executional."
Degal Pinto
360° Creative Director & Consultant
"One of the most hardworking, team-oriented, go-getter people I have worked with. His EQ is among his strongest suits — he reads rooms and adjusts without losing conviction."
Elgin Hero Francisco
Marketing Strategist · Psychology, Storytelling & Analytics
"His skills and knowledge made him a significantly more successful SEO and content manager. It is a pleasure to work with him — the growth was real and measurable."
Hussain AlKhatti
Digital Marketing, Data Analytics & Social · The Family Office
If you're building something hard to sell, let's talk.