I published a computer vision paper — a driver-safety assistance system, ICSPVCE 2019 — before I ever wrote a marketing plan. Then I spent the years since learning something harder than machine learning: how people actually decide to trust a company with their money.
That path ran from SEO consulting in Mumbai — insurance and D2C brands whose organic foundations still compound today — to building an agency's entire digital arm from zero, to leading digital acquisition at a wealth management firm: a $2.5M budget, a five-person team, three agency partnerships, and results reported at board level.
Lately my work lives at the newest frontier: making a brand the answer AI assistants give, not just a blue link — measured by a third party, ahead of names a hundred times our size. I work best where the problem is hard, the resources are finite, and the numbers are honest. I'm looking for early-stage and growth-stage teams — growth, SEO/content-led, product-led, or AI-adjacent roles — where shipping and measuring beat process and polish.
Outside of work: I build software (currently OurSplit), lift six days a week, and share my apartment with a Staffordshire terrier named Ginger who reviews none of my landing pages.
