Working notes on growth, search, and building — written from receipts, not takes. Each note is a specific problem I've actually worked, not a listicle.
Why the content system we built for Google became the source material LLMs cite — and what I'd measure first if I were starting today.
Coming soonThe content-system playbook behind two brands whose organic curves kept climbing years after the foundation was laid.
Coming soonWhat broke, what shipped, and what running growth for a product I own is teaching me that client work never could.
Coming soon